Kraft Dinner: The Perfect Post Workout Meal

This morning, as I strolled into my local university gym, I was greeted with a giant tower of Kraft Dinner boxes. Right. So, I thought that this must have been some sort of public service announcement. You know, something like 'KD is better used as a building block in box construction than a building block for your health'. Something like that anyway. But no, that's not what was going on. It was a promotion. Workout, wear maroon and we'll give you a free box of Kraft Dinner! Yahoooooooooo!

Sorry for the poor quality, but I had to go all black ops to even get this picture. Some dedicated students erected this monument to the glory of zero nutrient food.

It's great marketing. KD and universities are almost synonymous. Make something a norm and people adopt the practice with little thought. It becomes part of the culture and the experience of a time and a place. University = 'starving student' = mac n' cheese. It's widely accepted that cheap, nutritionally void foods are what's needed to help you financially endure life as a university student. Everyone knows that.

When I saw that tower of Kraft Dinner boxes I stopped dead in my tracks and looked over at the gym attendant at the counter in shock. She was perplexed by my reaction. So I commented on there being boxes of Kraft Dinner in a gym.

Is there a Kraft Dinner Fairy that's going to be walking around the gym, handing this stuff out? Oh, only one box per person per day, my friends! Shucks, I was going to go back in tonight for an extra meal, er I mean, workout.

Gym Attendant: "Uh, well, it's so people work out so we give them a free box."

Me: "Why is a gym, a place that is supposed to encourage health, handing out boxes of junk food?"

Gym Attendant: "Oh yah, I don't know. I never thought about it like that."

How could you not think about it? There is a tower of crappy food at the entrance of the gym and your university is endorsing it! There are Kraft Dinner boxes scattered around the entire fitness facility! Let's just call it for what it is: corporate universities selling out to large food manufacturers, working in a symbiotic union to make pretend-food the norm so we can all munch away in cooperative bliss, down the path to obesity and diabetes.